AMPONSAH, C. The Effects of Pros and Cons of Applying Big Data Analytics to Enhance Consumers’ Responses. International Journal of Management and Marketing Intelligence, [S. l.], v. 1, n. 3, p. 1–8, 2024. DOI: 10.64251/ijmmi.22. Disponível em: http://www.ijmmi.com/index.php/ijmmi/article/view/22. Acesso em: 4 sep. 2025.