SUKKARI, L. The Impact of Big Data Analytics on Customers’ Online Buying. International Journal of Management and Marketing Intelligence, [S. l.], v. 1, n. 2, p. 10–19, 2024. DOI: 10.64251/ijmmi.6. Disponível em: http://www.ijmmi.com/index.php/ijmmi/article/view/6. Acesso em: 4 sep. 2025.