SARFRAZ, M.; AL KURDI, B.; RAFIQ, M. How Digital Marketing Shapes Consumer Decision-Making Employing (AIDA) Model with Respect to Consumer Knowledge and Consumer Experience . International Journal of Management and Marketing Intelligence, [S. l.], v. 2, n. 1, p. 39–48, 2025. DOI: 10.64251/ijmmi.66. Disponível em: http://www.ijmmi.com/index.php/ijmmi/article/view/66. Acesso em: 4 sep. 2025.